Inbound Marketing Highlights - Digital Tools and The New E-Commerce

 Inbound Marketing Highlights

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Inbound marketers of earth - August is half over! Are you getting ready for the Inbound conference? 

Our articles this week: 

  1. 14 Digital Tools for Authors and Illustrators
  2. 3 Reasons Why Web Design Is the Domain of Your Entire Company
  3. Saying 'Yes' To Content Marketing Doesn't Mean Abandoning Traditional Advertising
  4. Before you start your social media campaign, read this
  5. A New Kind of E-Commerce Adds a Personal Touch 


14 Digital Tools for Authors and Illustrators - Mashable

A comprehensive round up of useful tools. Here at the Lynton Corral, we use the Hemingway Editor for every blog we write. 

3 Reasons Why Web Design Is the Domain of Your Entire Company - Entrepreneur

Bottom line - everyone is a stakeholder in your company. Every department contributes to revenue growth in some manner and should have a say in the website you present to the world. 

"Different users require different types of information. Different levels of awareness require different wording and visual impact to get your message delivered. Create and test different ways to present information to your audience. Get feedback as soon as possible, then move on to the next stage with the information gathered and test again."

Saying 'Yes' To Content Marketing Doesn't Mean Abandoning Traditional Advertising - Forbes

Building a content-centric approach for your marketing doesn't automatically mean ceasing all traditional marketing. It doesn't have to be an immediate pivot but rather a should be a gradual shift in approach. 

Before you start your social media campaign, read this - TNW

The title says it all. This article answers questions we hear all the time. Importantly, consistency and audience targeting are items to pay attention to.

A New Kind of E-Commerce Adds a Personal Touch - New York Times

The new new e-commerce. It involves people (huh?). And data - lots of data. 

“I think there’s way more data science at work here than people may realize,” said Bill Gurley, a general partner at the venture firm Benchmark, an investor in Stitch Fix, who is on the company’s board. “There’s a 15-page profile, there are over 66 characteristics tracked and there’s a predictive heat score for every single item against every single user,” meaning a way to determine the likelihood that a customer will keep an item.

But the human stylist - makes the final call. It's about people, you see...

Enjoy your day inbounder - see you here next week!  

5 Step Process to Personalizing Your Website For Each Visitor

 

 

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