Inbound Marketing Highlights - Bad Tweets & Apple's New Secret Sauce

Negative SEO and personalized emails

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Do you have your bags packed for #Inbound14?? Look for members of the LyntonWeb Corral in Boston this week. 

Our articles this week:

  1. DiGiorno’s Unfortunate Hashtag Is Why Brands Shouldn’t Be Allowed To Tweet
  2. Going digital could be the death of customers
  3. Why Everyone In Your Company is On The Marketing Team
  4. 10 Reasons Why You Should Have Your Website Externally Monitored
  5. Does Apple have a breakout product in its smartwatch?
DiGiorno’s Unfortunate Hashtag Is Why Brands Shouldn’t Be Allowed To Tweet - Uproxx

Just because a hashtag is trending doesn't mean you should automatically use it. See what happened when Digiorno's social media folks forgot to do their research on the #WhyIStayed hashtag. 

Going digital could be the death of customers - MarketingWeek

Interesting insight into the digital divide between offline and online customers and what might happen if marketers ignore that divide.  

Why Everyone In Your Company is On The Marketing Team - LinkedIn

"Wikipedia defines Marketing as “the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.”

Shouldn't everyone in your company be doing this? 

10 Reasons Why You Should Have Your Website Externally Monitored - Entrepreneur

If your website is the heart of your business why wouldn't you want to make sure it's ticking 24/7. Yes or yes? 

Does Apple have a breakout product in its smartwatch? - PC World

Is the Apple Watch and wearable tech a game changer? Only time will tell. But the fitness functions embedded in an Apple Watch should erode the market for fitness wearables much like smartphones decreased demand for digital cameras,.

Are you ready for Inbound?? The Lynton Corral will be there with bells (and cowboy hats) on!! 

How to Turn Every Department Into A Marketing Department

 

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