Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Are you preparing your Inbound Halloween costume? Last you went as a CTA, maybe this year it's time to turn evil and go as a Spammy Link.
Our articles this week:
- Here are the Latest Facts on Mobile Marketing. They Will Surprise You
- The Future of Link Building
- Google is now letting you add polls to your Google+ posts
- Three Reasons for Retailers to Focus on Personalization
- What Your 'About Us' Page Is Missing
Here are the Latest Facts on Mobile Marketing. They Will Surprise You - Jeff Bullas
Stat packed post you should bookmark. When you need more mobile budget show this article to your boss.
Continuing to evolve at search, Google is using more and more signals (i.e. user location, device and search history) and in turn lessening its dependence on one of the classic old school signals - the link.
Two takeaways - ask yourself why do you deserve to be linked to and don't focus on scalable link building.
Anything that can be scaled tends to lose quality and anything that scales is likely to be targeted by the Google webspam team at some point.
Reports of the death of G+ have been greatly exaggerated. Especially when new features continue to be added.
Three Reasons for Retailers to Focus on Personalization - MarketingProfs
Retailers are quickly becoming familiar with consumers' multi-device buying habits. Nearly 62% of shoppers use three or more devices to access the Internet, and a majority of shoppers make purchases using all those devices.
Consumers are using more and more devices and personalized based on location and shopping intent will continue to grow in importance.
What Your 'About Us' Page Is Missing - Forbes
Good insights here. Remember corporations are just groups of people with a shared vision and goals. Don't be faceless.
We are done here. Go Browns! - that was all Roman!