Inbound Marketing Highlights - Mobile Stats, Links & 'About Us'

inboundmarketingHighlights_football

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Are you preparing your Inbound Halloween costume? Last you went as a CTA, maybe this year it's time to turn evil and go as a Spammy Link.

Our articles this week:

  1. Here are the Latest Facts on Mobile Marketing. They Will Surprise You
  2. The Future of Link Building
  3. Google is now letting you add polls to your Google+ posts
  4. Three Reasons for Retailers to Focus on Personalization
  5. What Your 'About Us' Page Is Missing

Here are the Latest Facts on Mobile Marketing. They Will Surprise You - Jeff Bullas

Stat packed post you should bookmark. When you need more mobile budget show this article to your boss. 

The key here is not to overplot the ad content, but to pitch it on a medium that consumers carry with them all the time.

The Future of Link Building - Moz

Continuing to evolve at search, Google is using more and more signals (i.e. user location, device and search history) and in turn lessening its dependence on one of the classic old school signals - the link. 

Two takeaways - ask yourself why do you deserve to be linked to and don't focus on scalable link building.

Anything that can be scaled tends to lose quality and anything that scales is likely to be targeted by the Google webspam team at some point. 

Google is now letting you add polls to your Google+ posts - TNW

Reports of the death of G+ have been greatly exaggerated. Especially when new features continue to be added. 

Three Reasons for Retailers to Focus on Personalization - MarketingProfs

Retailers are quickly becoming familiar with consumers' multi-device buying habits. Nearly 62% of shoppers use three or more devices to access the Internet, and a majority of shoppers make purchases using all those devices.

Consumers are using more and more devices and personalized based on location and shopping intent will continue to grow in importance.

What Your 'About Us' Page Is Missing - Forbes

Good insights here. Remember corporations are just groups of people with a shared vision and goals. Don't be faceless. 

We are done here. Go Browns! - that was all Roman! 

5 Step Process to Personalizing Your Website For Each Visitor

 

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