Inbound Marketing Highlights - Love, Loyalty, Death & B2B CTAs

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Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. How's that for a blog title? Big 4th of July plans? 

Our articles this week: 

  1. How brands can build love and loyalty
  2. Google Announces the End of Author Photos in Search: What You Should Know
  3. Give Your B2B Customers Clear Calls-To-Action on Social Media
  4. Another startup operating within HubSpot: LeadIn
  5. What Happens to Your Social Media Profiles When You Die?

How brands can build love and loyalty - MarketingWeek

63% of your shoppers are either switchers or brand agnostic. The more you can build love and loyalty for your brand, the better off you  (and your sales) will be. 

“There are things brands can do to prevent switching and increase loyalty,” says Nguyen. “These include being available to your customers when it matters to them, not you; creating targeted and tailored ads showing they can access your products quickly and easily when they want to; and understanding what your competitors are doing. 

“On average, ‘switchers’ consider three brands so it only takes a small swing to tip the scales in your favour – or, in fact, against you.”

Google Announces the End of Author Photos in Search: What You Should Know - Moz

Dropping the pics is a nod to Google's mobile first push more than anything. If you're a thought leader, continue to write and publish content that sets you apart. 

If Google begins to incorporate more "Author Rank" signals into its search algorithm, establishing yourself as a trusted authority now could pay off big down the road. Disappearing author photos today may someday be replaced by actual higher rankings for credible authors, but there are no guarantees. 

Give Your B2B Customers Clear Calls-To-Action on Social Media - Social Media B2B

A short reminder from the B2C space to keep it simple and tell folks what you really want them to do whether it's leave a review or download something. Don't beat around the bush. 

Another startup operating within HubSpot: LeadIn - Beta Boston

LeadIn is a WordPress plugin that provides site owners with marketing automation and lead tracking, which “gives you the details you need to make your next move,” according to the project’s website (the plugin is available for download).

With the huge base of installed WordPress sites this is a very smart move by HubSpot

What Happens to Your Social Media Profiles When You Die? - Mashable

Death, taxes, and now social media profiles appear to be the only certainties in life. A useful infographic showing what happens to your social presence when you are of this earth no more. 

That's our inbound week - see you next time with more delicious inbound news! Have a sparkly 4th of July!

Inbound Marketing with CRM