The Friday Five - Your Inbound Marketing Audit, the Content Marketing War, and Long-Tail Search

lw_friday_five_fall_v1_(1)

Hello shiny, happy inbound marketing people! It's almost the weekend and we have another roundup of the Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:

  1. 5 Inbound Marketing Essentials to Audit
  2. Writing Content and Code Your Customers Love
  3. If Content Marketing Is A War, What Enemy Are You Fighting?
  4. How Google is Changing Long-Tail Search with Efforts Like Hummingbird
  5. Brands Are Spreading Themselves Too Thin On Social Media

5 Inbound Marketing Essentials to Audit - Search Engine Watch

Conducting an audit of your new company's current demand generation status is a smart idea. Let's look at five essential aspects of inbound marketing you should make sure are in place before doing anything else.

Writing Content and Code Your Customers Love - HubSpot

As a proud “geek” myself and someone who has also spent a fair amount of time writing code, I’m a strong believer that best-in-class companies need both remarkable products and promotion that their prospects, leads, and customers don’t just tolerate, but actually really love.

If Content Marketing Is A War, What Enemy Are You Fighting? - Forbes

“Know your enemy. It’s not Google or your competitors – it’s a disinterested buyer.”

How Google is Changing Long-Tail Search with Efforts Like Hummingbird - Moz

The Hummingbird update was different from the major algorithm updates like Penguin and Panda, revising core aspects of how Google understands what it finds on the pages it crawls. Rand explains what effect that has on long-tail searches, and how those continue to evolve.

Brands Are Spreading Themselves Too Thin On Social Media  - Business Insider

Particularly for smaller or niche brands — or really, anyone on a constrained budget — it makes more sense to double-down on a single platform, learn its culture and idiosyncrasies, and become an expert at cultivating its audience base.

So that's what we think you should know this week. What do you have for us? Let us know inbound nation! And don't forget to download our brand-spankin' new ebook - "The Adventures of Inbound Sally!"

Being an Inbound Marketer is Hard

 

 



You Might Also Like