Happy early Halloween inbound marketing people! It's almost the weekend and we have another roundup of the Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
- Key Stages in the Inbound Marketing Process
- Study: 30% of Americans Get Their News on Facebook
- Instagram Ad Rollout Begins: What You Need to Know
- The Future of SEO and What it Means for Inbound Marketing [SlideShare]
- The Truly Monumental Guide to Building Online Communities
Key Stages in the Inbound Marketing Process - accountingweb
By now, most every accounting and accounting marketing professional has heard about inbound marketing. It's all the rage. In fact, at every marketing conference I personally attend, there seem to be a few sessions dedicated to the topic. However, one thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing.
A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not have otherwise done so. Of that 30%, more than half — 78% — said they click on news links to media sites after initially logging on for unrelated reasons, such as checking out friends' pictures or updating their statuses. In fact, only 16% of Facebook users say that getting news is the primary reason they log on.One really interesting element of these new ads is how they're tailored to you: They use data from both Instagram and Facebook. So, depending on who you like and follow on Instagram and what your interests are on Facebook, for example, you'll see certain ads and not see others.
Over the years, with updates like Panda and Penguin, Google has made some changes targeted at countering black-hat SEO. Changes to its algorithm in recent months, though, have taken on a different nature and seem to indicate a more momentous shift in search as a whole.
While keywords and inbound links will always be important, as we examine these recent trends, it seems as though in the future, they won't stand alone as primary factors in your website's search rank.
The Truly Monumental Guide to Building Online Communities - Mackwebsolutions
We worked really, really, really hard and firmly believe that this product of our blood, sweat, tears, and countless visits to the petting zoo is an enduring addition to the universe’s knowledge on effective and sustainable integrated web marketing.
So that's what we think you should know this week. What do you have for us? Let us know inbound nation!