With the first Friday of Fall 2013 comes another roundup of the Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
- Google Recently Made A Silent Shift To A New Search Algorithm, “Hummingbird”
- Pinterest Is Testing A New Look That Highlights Big Brands
- Do Mobile Ads Even Work? New comScore Research Says “Yes”
- What inner city kids know about social media, and why we should listen
- Twitter Snags the NFL for Another Ad Win
Have you noticed recently that Google has gotten a bit better at offering up direct answers to questions? If so, there’s a reason for it: they recently flipped the switch on a new search algorithm they call “Hummingbird”, which focuses on parsing searches as complex questions.
With its visual emphasis and ease of sharing, Pinterest has been a favorite of big brands since its beginning. Now, Pinterest is returning the love.
Some pins that originate from brand accounts are sporting a new look starting today. Below the pinned image, a logo and the text “From [Brand]” make it impossible to miss corporate content.
Having conducted hundreds of Mobile Brand Survey Lift studies over the past couple of years on behalf of a range of clients and industry verticals, comScore recently compiled the results into some benchmarks that brand advertisers can use to understand the performance of their mobile campaigns.
The research shows statistically significant lifts for the test group vs. the control group in aided awareness (+20%), favorability (+4%), likelihood to recommend (+22%), and purchase intent (+28%). The observed lifts appear to be the strongest near the bottom of the marketing funnel, with the most notable impact being on ‘purchase intent’, a metric that correlates with in-store sales.
Teenagers know a lot more about privacy than we think, so what are they trying to tell us when they post?
Twitter Snags the NFL for Another Ad Win - All Things D
Here’s another high-profile ad win for Twitter as it gears up for its IPO: A big partnership with the NFL, which will bring video highlights and other content from America’s most popular sport to the social network.
The pact is one of Twitter’s Amplify deals, which let TV programmers distribute short video clips, preceded by even shorter video ads, on the service. Both Twitter and the programmers are able to sell the ads, and share the revenue.
So that's what we think you should know this week. What do you have for us? Let us know inbound nation!