Sunday Inbound Marketing Highlights - Local SEO, CMOs, & Unsubscribes

Sunday Inbound Marketing Highlights. Local SEO, CMOs and Unsubscribes 

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. How is your March Madness bracket looking? Is a billion dollar bracket challenge a great way of capturing leads or what? 

Our March madness this week: 

  1. 10 Steps a Local Business Can Take Today to Improve Search Rankings
  2. Why people unsubscribe from mailing lists (and how to win them back)
  3. 63% of CEOs trust CMOs to help shape business strategy
  4. How Google's Redesigned Search Results Augur A More Beautiful Web
  5. 8 Reasons Your Social Media Marketing Needs Attention

10 Steps a Local Business Can Take Today to Improve Search Rankings - Copyblogger

10 really solid steps if you are a local small business. Make a commitment to yourself to do each of these - over time. They will help your online presence a lot. Don't think you have to do everything on the list right away. 

Why people unsubscribe from mailing lists (and how to win them back) - The Next Web

Email works. And don't you forget that. Really good nuggets here including the observation that you may not be email your email list frequently enough.

63% of CEOs trust CMOs to help shape business strategy - Marketing Week

This is good news - very good news. You have to be at the table to influence on the big decisions. Just remember to get the CFO to agree with you before you pitch the CEO. 

How Google's Redesigned Search Results Augur A More Beautiful Web - Fast Company

Removing the underlines in search link results seems inconsequential - but it's really a watershed moment in search design. 

8 Reasons Your Social Media Marketing Needs Attention - Huffington Post

If you aren't doing these basic things - you have some work to do. If you are doing these basic things then you need to be doing more of them. 

That does it for this weeks Inbound roundup! See you next week, same time same Lynton Corral. Hope your brackets make it through the week mostly intact...

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