Sunday Inbound Marketing Highlights - Selling Content and Page Reach

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Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Have you seen Captain America yet? I would highly recommended it if you are the superhero type! 

Our standout articles this week: 

  1. How to Rebrand Your Social Media Accounts
  2. The Real Cost of Modern Marketing
  3. Why you need a brand ambassador program (and 4 companies that are doing it right)
  4. How to Decide Which Content to Sell and What to Give Away for Free
  5. Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

How to Rebrand Your Social Media Accounts - Moz

I wish I could take everything Moz writes and automatically upload and store it to my cerebellum (or wherever it's supposed to go). Solid, solid tips on social media branding here. Key takeaway - think about your social accounts holistically. 

The Real Cost of Modern Marketing - Percolate

Nestle creates 1,500 pieces of content a day. That's just for its Facebook pages. Content marketing is not cheap but it's certainly worth it. 

Why you need a brand ambassador program (and 4 companies that are doing it right) - The Next Web

Sometimes your best customers make your best evangelists. And you can pay them in pizzas. Read the article to find out how that works. 

How to Decide Which Content to Sell and What to Give Away for Free - Copyblogger

You're actually probably giving away too much free stuff. People will pay for lots of content. You just have to know what type of content will show you the money. 

Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention - TechCrunch

Oh Facebook. I know you want to connect the world (idealistically). But your investors just want you to make them money. Money talks. And sharing and liking - well that's still all about money. 

That does it for this week's Inbound roundup! See you next week - same time, same Lynton Corral. 

How To Plan A Website That Works

 

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