Inbound Marketing Blog

Inbound Websites

Inaugurate Your WebsiteLaunching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website. 

Inbound Websites

FranchiseContent.jpgWhether you have two franchise locations or two dozen, creating unique content for your individual franchise microsites can feel like an overwhelming endeavor. Not only do you have to gather up content from each franchise location, but you have to ensure you’re provided with quality content that meshes with your overall message and brand. Breaking the task down into manageable steps is your first order of business, and the initial step for getting content is deciding what content each microsite needs to include. 

Inbound Websites

Buyer PersonasTo effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from website and blog content to social media and email strategies. 

Inbound Websites

healthcareblog.jpgWhether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related services and assistance they can find online. 

Inbound Websites, Growth Driven Design, Website Design

Growth Driven Design SecretsWe've been working with a number of clients who've chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we've encountered in those successes have taught us  some important lessons - the secrets of our successes if you will. And being the charitable folks we are, we wanted to share these secrets with you. 

Inbound Websites

Growth Driven DesignGrowth driven design (GDD) can keep your website fresh, relevant and optimized – as long as it’s working. And the only way to know if the continuous website changes at the core of GDD are performing at optimum levels is through regular reports. Routine GDD reporting is par for the course to ultimate success, particularly when you regularly review these six key metrics. 

Inbound Websites

Growth Driven Design ToolsYou get the gist of growth driven design (GDD) and know you want to implement it. But that still leaves one very important question: where to even begin? Whether you're working with an agency or your own in-house team,  a number of exceptional tools can help jumpstart your GDD project. These tools offer an easy means for content creation, testing, analyzing, reporting and otherwise optimizing your site. We’ve outlined six of our favorites below. 

Inbound Websites

Laptop Work-3Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its look being outdated or as problematic as visitors having no conversion opportunities. Though, like other marketers, you want the extra reassurance before you reach out to your CEO to ask for a budget to hire an inbound marketing agency or allow for internal resources to work on the project.