Inbound Marketing Blog

Inbound Websites

FranchiseContent.jpgWhether you have two franchise locations or two dozen, creating unique content for your individual franchise microsites can feel like an overwhelming endeavor. Not only do you have to gather up content from each franchise location, but you have to ensure you’re provided with quality content that meshes with your overall message and brand. Breaking the task down into manageable steps is your first order of business, and the initial step for getting content is deciding what content each microsite needs to include. 

Inbound Marketing

BuyerPersonaInterviews.jpgOnce you’ve created your buyer persona interviews, completed your interviews and put together your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products and services a bit differently. 

rob-walz-lyntonweb.jpgSee that guy in the pic? That's Rob - our graphic designer extraordinaire. He's really, really good. He wins awards. Lots of them. But even with all his amazing skills he's only as good as the input he receives from you.  Once you begin to redesign your website, a large part of the redesign process involves working with a graphic designer. Your designer has a huge role in creating a new, fresh website that is both user-friendly and focused on your brand’s corporate identity. One way to ensure that happens is by making your designer’s job as smooth as possible with the following best practices. 

Inbound Websites

Buyer PersonasTo effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from website and blog content to social media and email strategies. 

Inbound Websites

healthcareblog.jpgWhether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related services and assistance they can find online.