Inbound Marketing Blog

Inbound Marketing

Too Much Marketing Can Be A Bad ThingWith tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse. 

Public Speaking for MarketersMarketing professionals are all about communication. Whether through words, pictures, music, or other means, the idea of promoting products and ideas to a large audience requires the use of communication. And one of the most important forms of communication, particularly when trying to pitch ideas or promote a product, is public speaking. Whether you need to speak in front of a large crowd or a small boardroom, applying the following principles for improving public speaking skills will lead to increased effectiveness as a marketer. Take these ideas for a spin in your public speaking life and you’ll likely find yourself engaging audiences, convincing clients, and turning into the best possible marketer you can be.

Inbound Marketing

Creativity Principles While many adults, especially business professionals, believe themselves to be less-than-creative types, the reality is that almost anyone who has a remotely intelligent human brain has the capacity to exercise creativity. Hopefully this is good news to you! If you struggle to be creative, the problem may simply be that accessing the creative parts of the brain takes a bit more intentionality. A shift of mindset and an amount of nurturing through practice can help marketers and other professionals learn to be creative, overcome creative blocks, and unlock their true creative potential.

Headline Writing TipsAlthough all of the content published on web articles and blog posts should be engaging, the most often overlooked first step in getting readers interested is by using headlines. Approximately 80% of readers will take a glance at your headlines, but only 20% of them will actually click on the article to read the rest. In just a few words, you have the power to make your content sound interesting—to “hook” your reader. Or, you have the ability to push them away. This means that, even though there are fewer words, most content writers probably need to spend more time thinking about their headlines than they actually do. It’s not a waste of time. It’s a way to get the browser to become a reader. So when it comes to headlines, let's look at what constitutes the difference between whether potential readers will Click It or Skip It. Here are some headline writing tips that can turn your browsers into readers:  

Future Proof Your WebsiteIf you are considering a website redesign, there is an abundance of information that can be found online. Tips & tricks, how to's, and step by step guides abound. We even have a number of these guides on our LyntonWeb site. Sometimes it's important to step back, however, and take in the big picture - the 'meta' of your website if you will. If you're investing $15-20,000 (USD) in a website design, how can you future proof your website so that it's design and functionality will serve you well for years to come? Here's one way to think about future proofing your website. 

Lead GenerationInvestment in content marketing is rising every year, because it delivers great results at a reasonable price. Ask any marketing agency and they will tell you content marketing, when done well, can build brand awareness, increase hits to your company website and, crucially, generate high-quality leads. With that being said, certain types of content are more effective than others when it comes to lead generation strategy. Here, we take a look at five of the best formats available to you.

Inbound Websites

Inaugurate Your WebsiteLaunching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website. 

SSL CertificateRecently, Google has announced that Chrome 56 will mark HTTP pages that attempt to collect passwords or credit cards as non-secure. There are also plans to mark all http sites as non-secure. This is part of a larger effort to make sure the websites we browse are secure. But let’s back up, what is http vs. https? What are SSL certificates and why is all of this important?