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Healthcare Marketing Blog

Medical and Healthcare SEO

Helping potential patients find your website and grow your practice

Search Engine Optimization for your Medical Website

 How healthy and active is your website and SEO strategy?

Having a modern website is the first step in making sure potential new patients find your medical organization or business. At LyntonWeb, we know that having a beautifully designed and functional website can only take your digital marketing strategy so far. That’s why we intentionally build in SEO strategy and tactics into every website we create.

 An optimized website supported by a focused content marketing strategy and ongoing SEO/SEM program can bring many good things your way, including elevating the visibility of your website in the search engines and bringing a steady flow of traffic and potential patients. 

When it comes to SEO, we recommend never “shooting from the hip.” A solid SEO process begins with performing a comprehensive website audit, an ideal information architecture, and involves continual site monitoring to keep your business in the top of search engine results. 

Effective SEO strategy is essential for the success of any medical website and should be a key factor in guiding your website design process.

Other elements you’ll want to consider adding to the mix are:  

IA Optimization
Keyword & Market Research
Local SEO
Off-Page Analysis
Paid Search Advertising
Influencer & Content Marketing

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