EBI Inc. specializes in a comprehensive employment background screening, drug testing and I-9 software for human resource professionals. With their all-in-one platform, clients can quickly access, run and analyze pre-employment for a variety of verticals from hospitality to education to government entities.
The marketing team at EBI was looking at inbound marketing using the HubSpot marketing automation platform to rejuvenate their lead generation efforts in 2014. They needed a team that would help them move to the platform with a new look and ramp up quickly.
EBI took their brand presence out of the 1990’s into today with a brand new website, new content offers and a streamlined message. EBI is already seeing a drastic improvement in the quality of leads and are continuing to work with LyntonWeb to optimize the website for conversion rate improvements.