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If you're a manufacturer, distributor, or similar B2B entity and think that e-commerce is solely the realm of Amazon, eBay, or Zappos - think again. Your B2B customers are consumers too - and they want to buy from you online. In fact, your B2B customers want to buy from you in the same seamless and efficient manner that they buy books from Amazon or shoes from Zappos and with the same customer service expectations. Whether you like it or not, B2B e-commerce is being held to the high standards set by B2C players like Amazon and eBay. If you haven't considered B2B e-commerce as a method of increasing sales for your manufacturing or distribution company - you're likely behind the curve.
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It’s Friday which other it being the end of the week, it’s also time for The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, keeping those who work for and with Lynton up to date with the latest news, trends and tips that affect us all. In edition #4
For the uninitiated, social sign-in is the ability for your website visitors to register and sign-in to your site with Facebook, Twitter or other social network provider credentials. It's an effective way to increase lead capture without having new visitors fill out tedious forms specific to your own website.
It’s time for The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, keeping those who work for and with Lynton up to date with the latest news, trends and tips that affect us all. In this third edition:
My local energy company just installed a fully programmable digital thermostat in my house at absolutely no charge. That's pretty good green marketing if you ask me. In exchange for the ability of my utility company to prevent brownouts by controlling my air conditioner temperature by a few degrees on hot days, I was able to have a new fully programmable thermostat installed for free.
You're a CMO or marketing professional presenting to your board on marketing progress over the past year. Sales are trending up, your industry has generally seen good revenue growth, and the economy overall has started an upward tick. You're bullish on this meeting.
Just last week, blogging platform Tumblr announced it would be offering businesses the ability to purchase paid ad space on its blog network. Tumblr’s decision to host ad space is no real surprise, other than it took them this long to make the move.
Tumblr has been growing in popularity since its inception in 2007 .. and for good reason. Its tagging and sharing features allow content to be spread like wildfire through its user base. And unlike more traditional blogging platforms like WordPress, Tumblr is super simple to set up and maintain. So, even if you’ve never touched PhotoShop before or have no budget for a web developer, Tumblr’s user-friendly interface has got you covered. And while Tumblr blogs aren’t nearly as customizable as those on WordPress, the simplicity is what draws so many users to them.
Tumblr has become so popular in fact that the word "Tumblr" will soon overtake "blog" in Google searches. Furthermore, with 21.8 million unique visitors in March 2012, Tumblr nearly tripled its traffic from the previous year.
We're a web marketing company. What else would this blog be about?
Over the course of working on projects, our clients will invariably ask one or all of the following questions as we approach the launch of their site.
What better way to address these questions than a blog post?
One day your website is on a development server with a weird-looking testing URL, and the next day it's live. How does that happen?
Magic.
Okay, it's not magic, it's DNS.
Welcome to LyntonWeb’s new weekly blog series, The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design. The world of web marketing spins at a fast paced making it hard to keep up. The Friday 5 is meant to help those of us who work for and with Lynton to stay on top of the latest news, trends and tips that affect us all. In this inaugural edition: