Inbound Marketing Blog

3 Reasons Your Website Needs User Testing

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Does my website need user testingUser testing is a quick way to show users your wireframes, designs or development site to get feedback. There are several tools out there that will help you set up user testing. A couple of our favorites are usertesting.com and usabilityhub.com.

For an inbound marketer, quick feedback with user testing can help you avoid costly mistakes with your website. Now let’s talk about some reasons why you might need user testing.

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Topics: Inbound Websites

3 Ways A HubSpot Agency Can Help You

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HubSpot Marketing HelpYou’ve been working hard at creating content and building audience engagement. But with every report you pull you realize you aren’t seeing the results that reflect how hard you’ve been working. You know HubSpot and you know your business, but what about those times when you get stuck? Or wish you had another hand or extra hours in the day to get it all done. Here’s a few ways to leverage a marketing agency to support your already awesome efforts and partner in making your marketing program a success:

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Topics: Marketing with HubSpot

3 Surprising Benefits of Having an Inbound Content Strategy

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inbound marketing content strategyMost corporate decision makers will not buy your product or service after seeing your banner ad or after seeing you rank highly in search engine results. Closing a deal on software or signing a year long engagement is not an impulse buy. Buying Skittles for your kids in a checkout line - sure, impulse buy. Paying $20 or $30K for software - that requires a bit of time and analysis before purchase. That's where the power of content comes into play

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Topics: Inbound Marketing

Inbound Marketing Highlights - Digital Tools and The New E-Commerce

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 Inbound Marketing Highlights

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Inbound marketers of earth - August is half over! Are you getting ready for the Inbound conference? 

Our articles this week: 

  1. 14 Digital Tools for Authors and Illustrators
  2. 3 Reasons Why Web Design Is the Domain of Your Entire Company
  3. Saying 'Yes' To Content Marketing Doesn't Mean Abandoning Traditional Advertising
  4. Before you start your social media campaign, read this
  5. A New Kind of E-Commerce Adds a Personal Touch 
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Topics: Inbound Marketing Highlights

3 Reasons The #ShareACoke Marketing Campaign is Better Than Yours

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3 Reasons The #ShareACoke Marketing Campaign is Better Than YoursIt was a sunny, humid 110 degree day in Houston. I was eating at one of my favorite sandwich shops, and suddenly, there it was. After scouring countless grocery stores, CVS chains and Target stores, my search was finally over. I had finally found a Diet Coke with MY name on it. Well, my boyfriend found it, but whatever. I took all the credit (Sorry Alex).

After I plastered my new discovery on every social media channel I owned with the #ShareACoke hashtag, I realized just how genius this marketing truly was. I mean, don't get me wrong. I love me some Diet Coke (aspartame and all). But Coca Cola had me stopping every single time I saw a stand for Coke or Diet Coke. I mean I was flipping over every bottle and was even willing to pay the extra 20 cents so just so I could be one of the cool kids and put my picture on Facebook. 

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Topics: Inbound Marketing

Inbound Marketing Highlights - Video, LinkedIn Leads & Dark Social

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 Inbound Marketing Highlights

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Inbound marketers of earth - if you were in grade school, some of you would be going back to class this coming week. But you're not in grade school, class is always in session for you. 

Our articles this week: 

  1. Video is the New Black for Content Marketing
  2. Inside the invisible audience: Why your social media posts are more popular than you think
  3. Never Run out of Ideas for Blog Topics! 5 Simple Tips that Work
  4. What Happened after Google Pulled Author and Video Snippets: A Moz Case Study
  5. 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads 
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Topics: Inbound Marketing Highlights

Don't Just Say You're a Thought Leader, Prove It

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Don't Just Say You're a Thought Leader Prove ItYou spend time trying to pinpoint how you are different from the competition. Master of your domain, expert in your space, thought leader- you know everything there is to know about your business you want your customers to know it.

It's true that your industry experience and engagement is important to convey to your online audience. Modern buyers do the majority of their research online before making any purchasing decisions. The more you can share your expertise, the better you will fare during their evaluation.

But here’s the trick: there is no fast track to thought leadership.

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Topics: Inbound Marketing

Inbound Marketing Highlights - Omnichannel, Value Metrics & Web Copy

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 Inbound Marketing Highlights

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. August. Yes, inbound marketers of earth - it's August. Your last chance to head to the Hamptons, the Vineyard, or even your local pool before school, football and the holidays take over your life. 

Our articles this week: 

  1. Burberry and Gucci have the most advanced omnichannel strategies in luxury, study says
  2. What You Should Measure in Your Marketing - And Why 
  3. The Top 15 Social Media Mistakes to Avoid 
  4. Why Your Web Copy Is Missing the Mark (and How You Can Fix It)
  5. SEO Web Design: Plan For Never-Ending Updates 
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Topics: Inbound Marketing Highlights