Inbound Marketing Blog

Why Inbound.org is Better Than LinkedIn and 4 Features to Rave About

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Top Inbound.org FeaturesDon’t get me wrong, I love LinkedIn. In fact, it’s my social channel of choice when it comes to networking, lead generation, and watching people do it wrong. But let me let you in on a little secret fellow marketers. Come in close, I want to make sure you hear me. It’s called inbound.org, and it’s about to take the marketing world by storm. Brought to us by Dharmesh Shah and Rand Fishkin, Inbound.org has LinkedIn-esque elements. It is also different, it’s dedicated to the world of inbound marketing and technology. LinkedIn is a networking tool for all industries. Inbound.org focuses on being a place for inbound marketers to find content, connect with peers, and talk shop. Let’s run through some of the key elements of inbound.org and you’ll be running to sign up by the last paragraph.

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Topics: Inbound Marketing Tools

You're Writing Blogs, But Are You Reading Them? [3 Reasons You Should]

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why it's important to read blogsI never was a big reader. My mother fought and fought with me to get me to read as a child. As an adult I try to read, but I get bored with books halfway through and abandon them and never look back.

But one thing I do read consistently (besides comic books that is) is my RSS feed. I love reading blogs.

I end every day by opening my RSS reader on my phone and going through the day’s news. I subscribe to many blogs spanning multiple subjects. From comics, movies and TV, marketing, web trends, general interest blogs (like the great kottke.org for example), photography, and a ton more.

Why is reading blogs important?

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Topics: Inbound Marketing

Prepping for #INBOUND14: An Inbound Approach to an Outbound Conference

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Inbound 2014 ConferenceIt's that time of year again! School is back, the Houston Texans are getting ready for the Super Bowl, and there are only 3 weeks left until #INBOUND14. Where has summer gone!? In case you're new to our blog, or you're living under a rock, #INBOUND14 is HubSpot's yearly conference extravaganza. Held in Boston every year, it's the go-to-place for inbound marketers young and old. With keynote speakers, workshops, even concerts and happy hours, there's something for everyone.

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Topics: Marketing with HubSpot

Inbound Marketing Highlights - Ice Bucket Marketing and Comment Death

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Inbound Marketing Highlights

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Is the calendar really saying next weekend is Labor Day Weekend? Time does fly when you're having fun or love what you do (or both). 

Our articles this week: 

  1. Why the Ice Bucket Challenge Is a Watershed Moment for Facebook
  2. Comment sections are on their way out
  3. 7 social media psychology studies that will make your marketing smarter
  4. The anti-Facebook: one in four American neighborhoods are now using this private social network
  5. Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup
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Topics: Inbound Marketing Highlights

3 Reasons Your Website Needs User Testing

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Does my website need user testingUser testing is a quick way to show users your wireframes, designs or development site to get feedback. There are several tools out there that will help you set up user testing. A couple of our favorites are usertesting.com and usabilityhub.com.

For an inbound marketer, quick feedback with user testing can help you avoid costly mistakes with your website. Now let’s talk about some reasons why you might need user testing.

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Topics: Inbound Websites

3 Ways A HubSpot Agency Can Help You

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HubSpot Marketing HelpYou’ve been working hard at creating content and building audience engagement. But with every report you pull you realize you aren’t seeing the results that reflect how hard you’ve been working. You know HubSpot and you know your business, but what about those times when you get stuck? Or wish you had another hand or extra hours in the day to get it all done. Here’s a few ways to leverage a marketing agency to support your already awesome efforts and partner in making your marketing program a success:

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Topics: Marketing with HubSpot

3 Surprising Benefits of Having an Inbound Content Strategy

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inbound marketing content strategyMost corporate decision makers will not buy your product or service after seeing your banner ad or after seeing you rank highly in search engine results. Closing a deal on software or signing a year long engagement is not an impulse buy. Buying Skittles for your kids in a checkout line - sure, impulse buy. Paying $20 or $30K for software - that requires a bit of time and analysis before purchase. That's where the power of content comes into play

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Topics: Inbound Marketing

Inbound Marketing Highlights - Digital Tools and The New E-Commerce

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 Inbound Marketing Highlights

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Inbound marketers of earth - August is half over! Are you getting ready for the Inbound conference? 

Our articles this week: 

  1. 14 Digital Tools for Authors and Illustrators
  2. 3 Reasons Why Web Design Is the Domain of Your Entire Company
  3. Saying 'Yes' To Content Marketing Doesn't Mean Abandoning Traditional Advertising
  4. Before you start your social media campaign, read this
  5. A New Kind of E-Commerce Adds a Personal Touch 
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Topics: Inbound Marketing Highlights