Just because your marketing team is small enough to fit in a phone booth doesn’t mean you can’t focus on just the right stuff to produce sizable results. Many one-person or very small teams often ask what their main marketing priorities should be. Here’s what we tell them.
Once you’ve created your buyer persona interviews, completed your interviews and put together your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products and services a bit differently.
See that guy in the pic? That's Rob - our graphic designer extraordinaire. He's really, really good. He wins awards. Lots of them. But even with all his amazing skills he's only as good as the input he receives from you. Once you begin to redesign your website, a large part of the redesign process involves working with a graphic designer. Your designer has a huge role in creating a new, fresh website that is both user-friendly and focused on your brand’s corporate identity. One way to ensure that happens is by making your designer’s job as smooth as possible with the following best practices.
When it comes to website redesign, the most common question companies ask is whether they should build a website on HubSpot or WordPress. Cost is often a determinant between the platforms. Folks focused on the initial cost notice right away that WordPress is generally free, at least at first glance. But, remember, there is no...
To effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from website and blog content to social media and email strategies.
You wouldn’t run out and buy tons of new furniture without first reviewing what pieces you already own, right? Yet many companies follow that exact same route when it comes to adding new content to their sites. They fail to take stock of what they already have, missing the vital step of a content audit.
Whether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related services and assistance they can find online.
One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons or features that complement that product or service.
We've been working with a number of clients who've chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we've encountered in those successes have taught us some important lessons - the secrets of our successes if you will. And being the charitable folks we are, we wanted to share these secrets with you.
Have you ever stopped and considered the importance of your websites terms and conditions section? You know - that tiny section in the footer of your website, that you're convinced no one even reads. Perhaps you have received a few emails from a corporation notifying you that their terms and conditions have been updated.
