A corporate website is the first place that potential customers go to learn about your company or your products. It can also be a powerful sales tool for your products or services. If your website is older, hard to scroll through and not generating leads, it's probably time to update your website. A website redesign is no minor task. Depending on complexity and amount of existing pages, it can take up to a year to complete a traditional website redesign project. Given the significant cost, time and resource requirements for a traditional website redesign, many companies are opting for a more streamlined Growth Driven Design approach to their new website. The type of website redesign you choose depends on a number of factors.