People are always coming up to me asking how they can easily improve their websites, which always weirds me out, because how do they know that I work for a web design agency? But after that shock wears away and I take a few steps back, I always tell them the same five things:
(1) Use graphics and images to pretty up your site.
When you are creating new pages, updating existing content, writing blog posts, or whatever, make sure you use graphics and images to give your page a visual punch.
Graphics and images do many things; they especially draw the eye and pull the reader in and reinforce your content. Sites like iStockphoto.com make it easy and affordable to add high quality images and illustrations to your site.
The important thing to keep in mind is that you should choose graphics and images that suit your content, your audience, and your brand. If your audience is a senior citizen quilting group, you're most likely not going to use an image of a biker gang. If your audience is more business-oriented, graphs and charts would be a better visual to use than bikini models. Unless your business is selling bikinis (Are you hiring?).