Facebook now lets you measure multiple ad campaigns to see which is most effective - You and I have known this all along. Marketing is one big experiment. HubSpot is our virtual lab. It's good to see Facebook focusing on conversions and effectiveness of ads. It's about what works. Facebook is very evolved in ad targeting and if your audience lives at all in Facebook then you should consider spending ad dollars there.
The 13 Tools You Need to Build a Content-Marketing Machine - I love posts like these. Especially when they provide useful tools. Personally, I use Buffer. It's a nice way to schedule tweets and LinkedIn posts for me. I'm frequently asked how I have time to post so much on social media. Easy answer - I get help from Buffer. At LyntonWeb we use Teamwork for project management and scheduling.
Evolving the Google Identity - It's always interesting to see all the thought and planning that goes into a logo. Especially, for a most recognizable one like Google's. If you dislike the new logo or feel uncomfortable about it remember that you've been looking at roughly the same Google logo for 16 years. These things require some adjustment.
The 5 Elements of a Strong Inbound Marketing Strategy - Very thorough piece on the components of inbound marketing. I like thePPC discussion and how you can effectively tune into a users' active search desireswithPPC.Well that does it for this week's fantastic five articles. Hopefully, we'll see you at Inbound 2015!