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Here's a quick tour of our Inbound ROI template:
Step 1: Identify a sales target for your inbound efforts. Be conservative. Inbound marketing is cumulative, results take time.
Step 2: Identify your average deal size. This should be a well known metric on your sales team.
Step 3: Once you know how many sales you would like inbound to generate and how big an average sale is you'll understand the potential revenue that could be generated with your inbound spend.