Bronto is officially going the way of the dinosaurs.
Like its namesake, the email marketing software popular among small businesses and eCommerce providers, will reach “end of life” on May 31, 2022. That gives current users a year to find an alternative platform. While that may sound like a good chunk of time, if you’re a Bronto user, you may want to consider migrating sooner rather than later – particularly if a busy season for you is looming.
To help in your searches, we’ve outlined HubSpot, a viable replacement, below.
If you’re new to Bronto or stumbled upon this blog, it’s essential to know what this system does. Bronto is Oracle Netsuite’s email marketing platform that offers automation, personalization, and analytics. You can use it to create targeted lead nurtures with relevant CTAs. Then, you can tap into its reporting capabilities to gain insights to improve your email marketing strategies. Additionally, you can take it a step further by using Bronto alongside it’s parent brand’s other eCommerce abilities, but even still, you’ll need a replacement for email!
HubSpot is very similar regarding email marketing. With its free Marketing Hub tools, users can:
Not too shabby, right? Keep reading for more about HubSpot’s different tiers.
To reiterate again, Bronto when compared to HubSpot is an email service provider tool, where HubSpot has a full set of baked in features that focus on the entire customer experience and buyers’ journey.
HubSpot’s Marketing Hub goes beyond just email marketing. With the platform, all your tools and data are in one easy-to-use, robust system. You won’t have to flip between an email system, chatbot, and social media platform. It’s truly all in one and helps marketing, sales, and service teams generate new leads to eventually nurture them into customers.
How? Here’s a look at what tools from Marketing Hub’s Free or Starter (paid subscription) tier can enable your success:
Another critical component that sets HubSpot apart from Bronto and other competitors is its scalability. Any organization can start with HubSpot’s free tools to see if the platform meets their expectations. If they like it and want to move up – or if their business grows – they can scale up to Starter, Pro, and finally, Enterprise. With each tier comes more features that are aimed at helping you attract leads and convert them to customers while saving you time and energy in the process.
If you’re a Bronto user searching for a replacement, it’s pretty clear our team recommends HubSpot. If you’re not 100% sold yet, we can chat more about the tool and how you can replicate your current Bronto processes. Just reach out to one of our onboarding experts experienced in migrating users off one platform to HubSpot.