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Transform Engagement, Revenue & Efficiency — Fast.

Launch your Attractions Marketing Automation Engine: a structured 60-day program that unifies your visitor, member, and donor journeys, automates your high-impact workflows, and equips your team with real-time insights that drive predictable growth.
  • Purpose-built for zoos, aquariums, museums & attractions
  • Integrates with HubSpot + ticketing, membership & donor systems
  • Includes journey mapping, automation build, reporting & training
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Disconnected Experiences Are Costing You Revenue

Attractions Lose Revenue Every Day From Disconnected Journeys

Attractions operate across multiple revenue lines — tickets, memberships, events, programs, education, and fundraising. When these systems don’t talk to each other, or follow-up isn’t automated, opportunities fall through the cracks.

  • Visitors don’t upgrade to members
  • Members lapse without targeted reactivation
  • Donor cultivation and stewardship are inconsistent
  • Ticketing data never reaches marketing or membership teams
  • Data lives in disconnected ticketing, donor & CRM systems
  • No unified view of visitor → member → donor lifecycle
  • Manual workflows eat staff time and slow revenue growth

Attractions & Cultural Institutions We’ve Worked With

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  • American Ancestors Logo Small

The Solution

The Attractions Marketing Automation Engine

Our structured, 90-day program gives your attraction a unified lifecycle blueprint, high-impact workflows built for attraction revenue cycles, clear dashboards for leadership, and a prioritized integration roadmap — all designed to reduce manual work and accelerate revenue.

The Five Pillars of the Engine

What's Included

In just 60-days, you’ll get a fully built marketing automation engine. Built as a strategic and technical program designed to unify journeys, automate manual work, and give your team a scalable foundation for growth.
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Visitor & Member Lifecycle Blueprint

  • Audience segmentation
  • Personas: Visitor, Member, Donor
  • Ticket → member → donor lifecycle mapping
  • Communication pathways
  • Channel & content recommendations
  • KPI & dashboard framework
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Automation Engine Build

  • Purpose-built for attraction revenue cycles.
  • Core workflows include:
    • Ticket buyer → member upgrade
    • Member onboarding
    • Member renewal
    • Donor nurture
    • Lapsed visitor reactivation
    • Event follow-up
    • Seasonal flows 
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Reporting & Measurement Setup

  • Ticket performance dashboard
  • Membership & renewal dashboard
  • Donor pipeline basics
  • Seasonal campaign reporting
  • Attribution & engagement foundations
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Technology + Integration Roadmap

  • Tech stack audit
  • Integration viability (Gateway, ACME, Tessitura, accesso, Altru, etc.)
  • Data flow diagram
  • Integration tier recommendations
  • Impact analysis on automation & reportin
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Team Training + Launch Support

  • Automation walkthrough
  • Dashboard training
  • Launch plan
  • 30-day stabilizer period

Flexible Automation Engine Tiers

Pricing Options

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Starter Engine

For smaller attractions with light complexity.

Perfect for: smaller budget teams needing quick wins and light complexity

  • 6–10 key workflows
  • Light persona/journey mapping (1 persona)
  • Basic reporting setup
  • Launch enablement
  • Tech stack discovery (not full roadmap)
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Standard Engine

For mid-sized zoos & attractions ready to modernize lifecycle journeys.

Perfect for: Organizations ready to modernize core visitor journeys.

  • 10–14 workflows (ticket → member → donor)
  • Full journey blueprint (2-3 persona)
  • Core reporting dashboards
  • Integration roadmap
  • Seasonal starter automation
  • Team training + 30-day support
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Advanced Engine

For larger attractions with membership, donor, AND education revenue streams.

Perfect for: multi-department attractions with membership, donor, and education revenue streams.

  • Everything from Tier 2
  • Expanded journey blueprint (3-personas)
  • (1) Additional automation packs
  • Deeper segmentation and expanded seasonal flows
  • Full Reporting & Attribution Suite
  • Multi-department enablement

From an Attraction in Action

“I felt very confident with Lynton’s knowledge of HubSpot and suggestions for data migration choices and appreciated the attention to detail they provided for us."

“We worked with Lynton on a tricky custom API from a ticketing platform to HubSpot, and the team was always in lockstep with us on what needed to be done and even communicated to the ticketing partner. Would work with them again."

- Rock and Roll Hall of Fame

Grow Beyond the Engine With Flexible Expansion Add-On's

Whether you need more automation, clearer reporting, or system integrations, these modular add-ons help your attraction or amusement scale smarter, faster, and with complete flexibility.

Automation Expansion Packs

Add-on automation bundles that deepen lifecycle engagement across members, donors, visitors, and seasonal campaigns. Each pack extends the core Engine with targeted workflows that drive higher retention, reactivation, and revenue lift.

Automation Examples Include:

  • Donor Automation Pack
  • Membership Renewal Pack
  • Seasonal Campaign Pack 
  • Education/Camp Enrollment Pack
  • New Member Onboarding Pack

Reporting & Analytics Suite

Advanced dashboard package that gives leadership clear visibility into member retention trends, program performance, donor pipeline health, and cancellation risk—turning fragmented data into actionable insights.

Dashboard Examples Include: 

  • Donor Pipeline
  • Membership Retention
  • Seasonality insights
  • Marketing ROI dashboard
  • Custom analytics

Integration & Migration Implementation

Migrate and create custom integration builds that connect your core systems directly into HubSpot. Unlock real-time data sync, complete customer profiles, and automated journeys triggered by actual behavior.

System Examples Include: 

  • Donor tools 
  • Ticketing tools 
  • Facility tools 
  • Wifi tools 
  • Membership tools 
  • Reporting tools 
  • POS tools 

Ongoing Optimization Retainer

Monthly partnership that continuously improves your automation, launches seasonal campaigns, optimizes dashboards, and keeps your roadmap advancing—ensuring your Engine scales with your organization.

Retainer Examples Include:

  • 3-Months | Stabilize & Optimize: Short-term support to refine workflows, launch seasonal campaigns, and optimize dashboards after go-live.
  • 6-Months | Grow & Expand: Add new automation journeys, enhance reporting, support programming cycles, and advance your roadmap.
  • 12-Months | Transform & Scale: Full partnership for continuous automation improvements, multi-season campaigns, system enhancements, and long-term lifecycle growth.

Make Every Journey Count.

We’ll build the automation foundation your team needs — fast.
Get Started Today