Transform Engagement, Revenue & Efficiency — Fast.

Launch your Recreation Marketing Automation Engine: a 60-day program that unifies your audiences, automates your workflows, and equips your team with real-time insights that drive predictable growth.

Built for mission-driven organizations
Integrates with HubSpot + your core systems
Includes strategy, automation, reporting & training

Disconnected Experiences Are Costing You Revenue

Your Audiences Expect More Than Manual Processes Can Deliver

Organizations today struggle with fragmented systems, inconsistent communication, and manual workflows that slow teams down. Without automation, every department feels the burden — and opportunities are lost.

Leads don’t convert consistently
Members/customers lapse without reactivation
Campaign follow-up is manual and inconsistent
Donor nurturing lacks structure
Data lives in disconnected systems
Teams operate in silos
No real-time dashboards leaders can use
Staff spends hours on repetitive tasks

Recreation Organizations We've Worked With

The Solution

The Recreation Marketing Automation Engine

Our structured, 60-day program gives your team a unified lifecycle blueprint, industry-specific workflows, clear dashboards, and a prioritized technology roadmap — all designed to reduce manual tasks and accelerate growth.

Member & Program Lifecycle Blueprint

Audience segmentation
Core personas: Member, Program Buyer, Donor
Member → program → donor lifecycle
Communication pathways
Channel recommendations
KPI framework

Automation Engine Build

Purpose-built for recreation revenue cycles.
Core workflows:
- Member welcome
- Member engagement
- Member reactivation
- Donor nurture
- Cancellation risk triggers
- Campaign follow - ups
- Seasonal flows

Reporting & Measurement Setup

Membership dashboard
Program performance dashboard
Cancellation trends
Donor pipeline basics
Acquisition vs retention reporting foundations

Technology + Integration Roadmap

Tech stack audit
System integration viability
Data flow diagram
Integration tier recommendations
Proposed architecture
Impact analysis on automation & reporting

Team Training + Launch Support

Automation walkthrough
Dashboard training
Launch plan
30-day stability period

Flexible Automation Engine Tiers

Pricing Options

Starter Engine

For smaller YMCAs, JCCs, and rec centers with lighter complexity

Perfect for: organizations with smaller budgets needing quick wins and a simple automation foundation.

6-10 core workflows
Light persona/journey mapping (1 persona)
Basic reporting dashboards
Launch enablement & training
Tech stack discovery (high-level only)

Standard Engine

For mid-sized recreation organizations.

Perfect for: Recreation organizations ready to modernize and unify key journeys.

10-14 workflows (member → program → donor touchpoints)
Full journey blueprint (2–3 personas)
Core reporting dashboards
Integration roadmap
Seasonal starter automation
Team training + 30-day support

Advanced Engine

For rec organizations with more complex donor, program, and membership revenue streams.

Perfect for: Multi-branch organizations with overlapping cross-functional pipelines requiring deeper automation and reporting.

Everything in Tier 2
Expanded journey blueprint (3 personas)
Additional automation expansion pack
Expanded seasonal flows
Full Reporting & Analytics Suite
Multi-department enablement (membership, programs, donor development)

From a YMCA in Action

“Integrating our YMCA registration software with HubSpot has been a total game-changer.”

“We can now build dynamic lists, track conversions through our sales pipelines, automate follow-ups and personalize outreach like never before. It streamlined our processes, saved our team time, and elevated how we connect with our community. I’d recommend that every organization integrate their registration software with their marketing CRM — it’s an investment that pays off quickly.”

- YMCA Brandywine

Grow Beyond the Engine With Flexible Expansion Add-On's

Whether you need more automation, clearer reporting, or system integrations, these modular add-ons help your recreation organization scale smarter, faster, and with complete flexibility.

Automation Expansion Packs

Add-on automation bundles that deepen lifecycle engagement across members, donors, visitors, and seasonal campaigns. Each pack extends the core Engine with targeted workflows that drive higher retention, reactivation, and revenue lift.

Automation Examples Include:

Membership Renewal Pack
Program Enrollment Pack
Family Segmentation Pack
Seasonal Campaign Pack

Reporting & Analytics Suite

Advanced dashboard package that gives leadership clear visibility into member retention trends, program performance, donor pipeline health, and cancellation risk—turning fragmented data into actionable insights.

Dashboard Examples Include:

Member Retention
Program Category Performance
Donor Pipeline
Cancellation Risk

Integration & Migration Implementation

Migrate and create custom integration builds that connect your core systems directly into HubSpot. Unlock real-time data sync, complete customer profiles, and automated journeys triggered by actual behavior.

System Examples Include:

Donor tools
Ticketing tools
Facility tools
Membership tools
Reporting tools
POS tools

Ongoing Optimization Retainer

Monthly partnership that continuously improves your automation, launches seasonal campaigns, optimizes dashboards, and keeps your roadmap advancing—ensuring your Engine scales with your organization.

Retainer Examples Include:

3-Months | Stabilize & Optimize: Short-term support to refine workflows, launch seasonal campaigns, and optimize dashboards after go-live.
6-Months | Grow & Expand: Add new automation journeys, enhance reporting, support programming cycles, and advance your roadmap.
12-Months | Transform & Scale: Full partnership for continuous automation improvements, multi-season campaigns, system enhancements, and long-term lifecycle growth.

Make Every Journey Count.

We’ll build the automation foundation your team needs — fast.

Get Started Today

Get Started With Your Blueprint Intro Call