Hi there, I'm Roman. Welcome, fellow inbound marketing friend. This week we talk inbound marketing in 2016, web development and HubSpot stock.
The Future of Inbound Marketing: What Will Thrive in 2016? - Good insights into 2016. I agree that search will continue to grow and be more focused on natural language queries - 'What is the ROI of inbound?' for example. I also think that paid media will be more prominent in 2016. The previous notion of paid media equaling interruption marketing has evolved. If paid ads are helpful or educational in guiding prospects to proper content then paid media is not a bad thing.
6 Quick Tips for a Successful Startup Social-Media Campaign - Probably the most important thing here is to be real. I've seen local merchants like pet stores or auto shops who franchise out social media and it is so canned and predictable it can hurt a business more than help it. If you can't do one social post a month on your own you should not be on social and should you probably consider running your business a bit more efficiently.
3 Trends And One Recommendation For The Future Of Web Development - I think most of us are well aware of the mobile web and the need to build websites that are responsive. As mentioned earlier, the semantic web will continue to be of importance with natural language and voice search continuing to grow. Structuring a site to answer natural sounding questions will be a necessity.
HubSpot Stock Hits a New High, $2B Market Cap - HubSpot continues to beat quarterly expectations. And with a market capitalization more than Yelp and Box, HubSpot is a company that is proving its staying power.
Make it a fantastic week inbounder!!