Inbound Marketing Blog

Roman Kniahynyckyj

Roman Kniahynyckyj

Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009.

Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG

Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.

Inbound Marketing

Too Much Marketing Can Be A Bad ThingWith tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse. 

Public Speaking for MarketersMarketing professionals are all about communication. Whether through words, pictures, music, or other means, the idea of promoting products and ideas to a large audience requires the use of communication. And one of the most important forms of communication, particularly when trying to pitch ideas or promote a product, is public speaking. Whether you need to speak in front of a large crowd or a small boardroom, applying the following principles for improving public speaking skills will lead to increased effectiveness as a marketer. Take these ideas for a spin in your public speaking life and you’ll likely find yourself engaging audiences, convincing clients, and turning into the best possible marketer you can be.

Future Proof Your WebsiteIf you are considering a website redesign, there is an abundance of information that can be found online. Tips & tricks, how to's, and step by step guides abound. We even have a number of these guides on our LyntonWeb site. Sometimes it's important to step back, however, and take in the big picture - the 'meta' of your website if you will. If you're investing $15-20,000 (USD) in a website design, how can you future proof your website so that it's design and functionality will serve you well for years to come? Here's one way to think about future proofing your website. 

Inbound Websites

Inaugurate Your WebsiteLaunching a new website doesn't exactly compare to a Presidential Inauguration. But after months of planning, design and development, launching a website is quite the achievement and something worth sharing with the world. Would you build a new house and not invite anyone over to see it? Of course not. Here are some ways you can spread the word and 'inaugurate' your new website. 

Website Design

Is Growth Driven Design Right For You? Imagine that you want to redesign or re-organize your home and you need to choose between two options. The first option is moving out and completely rehabbing the house all at once while interrupting your family’s life—even though your family is still growing and changing, you aren’t quite sure what will work best for you, and you don’t necessarily have a large budget to spend upfront. The other option is to work on the project one room at a time while you still live there, prioritizing the greatest needs as your family grows and changes, and paying for it as you go.

Sales and Marketing

Sales and Marketing AlignmentMoving from traditional sales to inbound sales is a big shift for any organization. If you're a marketing leader, it's important to get out in front of this shift and set proper expectations for everyone involved. The best way to do this is to set up a straight forward service level agreement between your sales and marketing teams. Here's how to do that.