Marketing professionals are all about communication. Whether through words, pictures, music, or other means, the idea of promoting products and ideas to a large audience requires the use of communication. And one of the most important forms of communication, particularly when trying to pitch ideas or promote a product, is public speaking. Whether you need to speak in front of a large crowd or a small boardroom, applying the following principles for improving public speaking skills will lead to increased effectiveness as a marketer. Take these ideas for a spin in your public speaking life and you’ll likely find yourself engaging audiences, convincing clients, and turning into the best possible marketer you can be.