Inbound Marketing Blog

Roman Kniahynyckyj

Roman Kniahynyckyj

Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009.

Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG

Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.

Inbound Marketing

Quality LeadsLoads of leads mean loads of sales, right? Not necessarily. Gathering leads just for the sake of gathering leads may make marketers look like wizards on paper, but in reality the tactic can backfire. Your sales team can actually end up wasting colossal amounts of time, money and effort chasing down leads that aren’t up to par. 

Inbound Marketing

Fractional CMOIf you’re a growing company that’s rapidly adding new business processes and employees to the mix, you may want to consider adding a dash of Chief Marketing Officer (CMO). This senior officer can lead your marketing team and overall business to new heights of success while planning, executing and optimizing your marketing efforts. Sound good? Yes. But alas, you say, it also sounds costly. Not to fret. There’s a way you can reap the benefits of having a CMO on board without having to create a full-fledged, full-time position to do it. Go for a fractional CMO. 

Inbound Marketing

You remember the story of the three little pigs and the big, bad wolf. The first pig made a house of straw, and the wolf blew it down. The second pig made a house of sticks, and the wolf blew it down. The third pig, well, he had a strong foundation in place with a house of bricks. And the wolf simply couldn’t blow it down. Having a firm inbound marketing foundation is like having a house of bricks. The foundation is strong, sound – and not easily annihilated by a windbag wolf. Three components go into building this foundation, and all three must be used together to best ensure inbound marketing success. 

Inbound Marketing

Too Much Marketing Can Be A Bad ThingWith tons of marketing resources and tools literally at your fingertips, it can be tempting to launch as many as possible into the crowd in the hopes that something will stick. A word of advice: Don’t. Not only are the chances of something sticking very slim, but all that frenzied activity scatters your energy across too many fronts. In fact, the tactic can actually end up making things worse. 

Public Speaking for MarketersMarketing professionals are all about communication. Whether through words, pictures, music, or other means, the idea of promoting products and ideas to a large audience requires the use of communication. And one of the most important forms of communication, particularly when trying to pitch ideas or promote a product, is public speaking. Whether you need to speak in front of a large crowd or a small boardroom, applying the following principles for improving public speaking skills will lead to increased effectiveness as a marketer. Take these ideas for a spin in your public speaking life and you’ll likely find yourself engaging audiences, convincing clients, and turning into the best possible marketer you can be.