Brightlane Plus Documentation

Social Follow

Icons that link to social media pages.

View a live demo of this module.

Content

  • Add Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Blog, and/or custom social.

Styles

  • Customize icon styling (color, hover color, enclose)

social-follow

Usage Guide

The Social Follow module helps you build your social media presence by providing visitors with quick access to your company’s social profiles. This drag-and-drop module is particularly effective for professional services firms and B2B companies looking to increase their social media engagement and followers.

You can add this module to any page in your HubSpot page editor by dragging it from the module library. The Social Follow module works exceptionally well in website footers, contact pages, about pages, and sidebar areas where visitors naturally look for ways to connect with your brand beyond your website.

Strategic placement recommendations:

  • Footer sections: Keep your social links accessible across all pages
  • Contact and about pages: Encourage deeper engagement after visitors learn about your company
  • Blog sidebar: Convert content readers into social media followers
  • Event landing pages: Build event buzz and community engagement

When configuring the module, you’ll find options for eight different social platforms plus a custom option for niche networks specific to your industry. The custom social option is particularly useful for professional services companies that maintain profiles on industry-specific platforms like Behance for creative agencies or GitHub for tech companies.

The enclosed icon styling option creates a consistent, professional appearance that aligns with Brightlane’s clean design philosophy. For B2B companies, the enclosed style often performs better as it creates clear, clickable targets that feel more professional than bare icons.

Pro tip: Use the hover color customization to match your brand colors defined in the theme settings. This creates a cohesive visual experience and reinforces brand recognition when visitors interact with your social links.