Framework Plus Documentation

Home - Promo [+ only]

Use specialized modules to promote your services, products, and/or thought leadership.

Note: This section is only available in Framework+, a paid version of Framework.

Default Modules

home-a

How to Use This Template

The Home - Promo template is specifically designed to help SaaS and technology companies create conversion-focused landing pages that showcase their value proposition through specialized promotional modules. This template differs from the standard home page template by providing advanced content blocks that emphasize product benefits, social proof, and clear calls-to-action.

When you select this template in the HubSpot page editor, you’ll have access to powerful modules like Complex Pricing Comparison and Testimonials Cards Slider that aren’t available in the basic Framework theme. These modules are particularly effective for companies running marketing campaigns, launching new products, or creating dedicated landing pages for specific audience segments.

Best practices for using the Home - Promo template:

  • Use the Call to Action Cards module early on the page to present your primary value propositions with clear next steps
  • Leverage the Logos module to display customer or partner logos for immediate credibility
  • Position the Feature Items module to highlight key product benefits with supporting visuals
  • Place the Complex Pricing Comparison strategically to address cost concerns when visitors are ready to evaluate options

The template’s drag-and-drop flexibility allows you to reorder these specialized modules based on your specific conversion funnel. You can customize colors, typography, and spacing through the theme settings to match your brand guidelines without touching any code.

This template works particularly well for product launch pages, campaign-specific landing pages, or when you need more promotional firepower than a standard homepage provides. The included Schema and Indexing and Social SEO modules ensure your promotional content maintains strong search engine visibility while driving conversions.