Landing
Provide information or feature content to download.
Default Modules:
- Indexing and Social SEO [+ only]
- Schema [+ only]
- Full Width Two Columns
- Feature Cards
- Text and Image Columns
- Related Resources
How to Use This Template
The Landing template in the Framework theme is specifically designed for lead generation pages where you need to showcase valuable content like whitepapers, ebooks, case studies, or tool downloads. Unlike standard website pages, this template focuses on conversion optimization with a streamlined layout that guides visitors toward your content offer.
When creating a new landing page in your HubSpot page editor, you’ll find this template already includes the essential modules for high-converting lead magnets. The Full Width Two Columns module works perfectly for hero sections where you can place your compelling headline alongside a form or call-to-action. This split layout is particularly effective for SaaS companies promoting free trials or technology firms offering technical resources.
Use the Feature Cards module to highlight key benefits or features of your downloadable content. For example, if you’re offering an industry report, you can showcase the main insights visitors will gain. The Text and Image Columns module allows you to provide supporting information about your offer while maintaining visual interest with relevant graphics or screenshots.
The Related Resources module at the bottom helps extend the visitor journey by suggesting additional valuable content, increasing time on site and potential for multiple conversions. This is especially useful for building comprehensive resource libraries that establish your authority in your industry.
When customizing this template through the page editor, focus on maintaining the clean, minimal aesthetic that Framework provides. The template’s structure naturally creates a logical flow from attention-grabbing headline to value proposition to conversion point, making it easy for you to drag and drop content modules without disrupting the conversion-focused design. Remember to leverage the built-in SEO modules to ensure your landing pages rank well for your target keywords.