Landing - eBook [+ only]
Provide information and a form to download an eBook or other content.
Note: This template is only available in Framework+, a paid version of Framework.
Default Modules
How to Use This Template
The Landing - eBook template is specifically designed for lead generation campaigns where you need to capture visitor information in exchange for downloadable content like eBooks, whitepapers, case studies, or research reports. This template creates a conversion-focused experience that eliminates distractions and guides visitors toward completing your form.
When you create a new landing page using this template in HubSpot’s page editor, you’ll find it includes everything needed for an effective lead magnet page right out of the box. The Hero - eBook module prominently displays your content offer with compelling copy and a lead capture form, while the supporting modules enhance the user experience and SEO performance.
Unlike standard webpage templates, this landing page template is intentionally minimal to reduce cognitive load and increase conversion rates. The clean layout keeps visitors focused on your primary call-to-action without navigation menus or footer links that might cause them to leave before converting.
Setup recommendations: Use the Theme Rich Text module to add social proof elements like testimonials or company logos that build credibility for your offer. The Resource Cards Slider works particularly well for showcasing related content offers, encouraging visitors to engage further with your brand even if they don’t download the primary resource.
When customizing this template, pay special attention to your form fields in the Hero module. HubSpot’s smart forms will automatically adjust based on known contact information, but you should still minimize required fields to reduce friction. Consider using progressive profiling to gather additional data from repeat visitors without overwhelming first-time prospects.
This template performs best when linked from targeted campaigns like email marketing, social media ads, or blog CTAs where the audience already understands the value of your content offer.