What is Framework+?
Framework+ is a paid version of the Framework theme.
Framework+ contains 14 new modules, 14 new sections, and five new templates to further customize and build your website to your needs.
Warning: If you are already using Framework, purchasing Framework+ does not integrate the new content into the free Framework theme. You would be using Framework+ as a completely separate theme.
Want to try before you buy? Request access to our demo portal here —>
Understanding Framework+ Features
When you upgrade to Framework+, you gain access to specialized components designed specifically for technology and SaaS websites. The additional modules include advanced pricing tables, testimonial carousels, feature comparison charts, and integration showcases that you can drag and drop directly into your pages through HubSpot’s page editor.
The five new templates in Framework+ are purpose-built for common SaaS pages like product tours, case studies, and pricing pages. Each template leverages HubSpot’s flexible row structure, allowing you to rearrange sections while maintaining the theme’s clean, professional appearance. You can customize colors, fonts, and spacing through the theme settings without touching any code.
Setting Up Framework+ Effectively
Since Framework+ operates as a completely separate theme, you’ll need to rebuild your existing pages if migrating from the free Framework version. Start by examining the new section layouts—many include built-in animation effects and responsive design patterns that work particularly well for technology companies showcasing software features or SaaS metrics.
The expanded module library shines when creating conversion-focused pages. Use the advanced pricing modules on your pricing pages, leverage the testimonial sections on landing pages, and implement the feature showcase modules on product pages. Each module connects seamlessly with HubSpot’s CRM data, allowing you to personalize content based on visitor properties.
Pro tip: Before committing to the full migration, test Framework+ modules on a single landing page to see how they perform with your specific content and branding requirements. The theme’s developer-friendly structure means your technical team can easily extend these components if needed.