Subscription Banner
Banner with background image and form to subscribe to a blog, newsletter, etc.
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Modules
How to Use This Section
The Subscription Banner section creates a compelling call-to-action area that combines visual impact with lead generation functionality. This full-width section works particularly well on your homepage, about page, or at the bottom of blog posts where you want to capture visitor information before they leave your site.
When you add this section through HubSpot’s drag-and-drop page editor, you can customize the background image to align with your organization’s mission and visual brand. The overlay design ensures your subscription form remains readable regardless of the background image you choose. This is especially valuable for nonprofits and educational organizations that need to showcase their work while maintaining strong conversion opportunities.
Configuration tips for best results:
- Upload high-resolution background images (at least 1920px wide) that represent your cause or campus to create emotional connection
- Keep your form fields minimal—typically just email and name—to reduce friction and increase conversion rates
- Use compelling copy that speaks to your audience’s values, such as “Stay updated on our impact” for nonprofits or “Get campus news” for schools
- Test the section on mobile devices, as the responsive design stacks the form above or below the content on smaller screens
The built-in Theme Form module integrates seamlessly with HubSpot’s contact database and marketing automation tools, allowing you to segment subscribers and trigger follow-up email sequences. You can also connect this form to specific HubSpot lists to organize newsletter subscribers separately from event registrations or donation prospects.
Consider placing this section strategically on high-traffic pages where visitors are already engaged with your content, as they’ll be more likely to subscribe when they’ve already shown interest in your mission or programs.