Programs
Provide information and stats about a program or initiative.
Default Modules:
- Transparent Header
- Hero - Two Column
- Counter
- Theme Rich Text
- Full Width Two Columns
- Related Resources
- Call to Action Box
How to Use the Programs Template
The Programs template is specifically designed to showcase individual programs, initiatives, or services offered by nonprofit and educational organizations. This template excels at presenting program details in a compelling, data-driven format that builds credibility and encourages engagement.
When you create a new page using this template in the HubSpot page editor, you’ll find it pre-configured with modules that tell a complete program story. The Hero - Two Column module at the top allows you to introduce your program with compelling visuals alongside key messaging, while the Counter module immediately follows to display impactful statistics about your program’s reach or success metrics.
The template’s strength lies in its logical content flow. After capturing attention with the hero section, you can use the Theme Rich Text module to provide detailed program descriptions, eligibility requirements, or application processes. The Full Width Two Columns section is particularly effective for breaking down complex program information into digestible segments—consider using one column for program benefits and another for participant requirements.
To maximize this template’s effectiveness, populate the Counter module with your most compelling statistics early in the development process. These might include participants served, success rates, or years of operation. The Related Resources module at the bottom helps visitors discover additional programs or blog posts about your work.
Pro tip: Use the drag-and-drop editor to reorder modules based on your specific program’s story. For application-based programs, consider moving the Call to Action Box higher up the page to capture interested visitors before they read all details. The transparent header ensures your navigation remains accessible while maintaining the template’s clean, professional appearance that builds trust with potential program participants.