Blog Post - Callout
Section after the main post content primarily used for some form of a call to action.
View a live demo of this partial here.
The following is a detailed listing of the styling edits made to the partial’s sections, the modules used in the sections, and field changes from the modules’ default state.
Section 1
How to Use the Blog Post Callout
The Blog Post Callout partial serves as a strategic conversion tool positioned at the end of your blog content, designed to capture engaged readers when they’re most likely to take action. This global partial automatically appears across all your blog posts in the Rubric theme, ensuring consistent lead generation without requiring manual setup on each individual post.
You can customize this callout through the page editor by accessing any blog post and scrolling to the bottom section. Since this is a global partial, any changes you make will instantly update across your entire blog, making it incredibly efficient for maintaining brand consistency and testing different call-to-action strategies.
When customizing your callout, consider your audience’s journey through your content. Education institutions might use this space to promote course enrollment forms or downloadable resources like whitepapers. Event organizers can leverage it for registration forms or newsletter signups. The Form Callout section provides flexibility to connect with your HubSpot forms, enabling seamless lead capture directly within your content marketing strategy.
Best practices for this partial include keeping your messaging concise and action-oriented, since readers have just consumed your full blog post. Test different form types through HubSpot’s A/B testing capabilities to optimize conversion rates. You can also use HubSpot’s smart content features within this section to personalize the callout based on visitor behavior or contact properties.
The callout’s positioning after your main content creates a natural transition point where readers are deciding their next step. By providing a clear, valuable offer in this space, you transform your blog from a simple information source into an active lead generation channel that supports your broader marketing goals.