Resource
Informative landing page for resources like e-books, webinars, whitepapers, etc.
Hidden Modules
Section 1
Large hero with image, text, button, and social share links.
Section 2
Introduction to the content.
Section 3
Informative blurb about the author of the resource.
Section Styles
No styles have been applied.
Modules
People
Content Type
Single Blurb
Section 4
Large callout of benefits.
Section 5
Two column text with image.
Section 6
Callout a form to become a subscriber.
How to Use This Template
The Resource template is specifically designed for gated content marketing campaigns where you want to showcase valuable downloadable assets like ebooks, whitepapers, research reports, or webinar recordings. Unlike standard landing pages, this template balances promotional elements with educational content to build trust before asking visitors to convert.
When setting up your resource page, start by configuring the Hero - Resource section with compelling visuals that represent your content’s value. The built-in social sharing functionality encourages organic distribution, making this template particularly effective for thought leadership content that benefits from social proof.
The About Author section sets this template apart from generic landing pages by establishing credibility through personal branding. You can customize the People module to highlight internal experts or guest contributors, which is especially valuable for educational institutions and consulting firms using the Rubric theme.
Best practices for optimization: Use the Text - Intro section to address your audience’s specific pain points before diving into product details. The Featured Items Callout works best when highlighting 3-4 concrete benefits or key takeaways from your resource rather than generic features.
The Form Callout section should be positioned strategically after you’ve provided enough value to justify the conversion ask. You can adjust the form placement by dragging sections within HubSpot’s page editor if your content requires a different flow.
This template integrates seamlessly with HubSpot’s lead scoring and nurturing workflows, making it ideal for mid-funnel content where prospects need more education before making purchasing decisions. The structured layout also performs well on mobile devices, ensuring consistent user experience across all touchpoints.