Landing - Background — Spark Premium | HubSpot Theme Docs

Default Modules:

landing-background

How to Use This Template

The Landing - Background template is specifically designed for lead generation campaigns where you need a visually compelling page that converts visitors into leads. Unlike standard landing page templates, this template leverages a full-screen background approach that creates immediate visual impact while maintaining focus on your conversion goals.

When you create a new page using this template in HubSpot’s page editor, you’ll notice the Background Overlay module takes center stage. This powerful combination allows you to set a striking background image or video while controlling the opacity and color overlay to ensure your content remains readable. You can easily customize the background through the page editor’s design settings without touching any code.

The template’s Theme Form module is strategically positioned to capture leads effectively. You can connect it to any HubSpot form and customize the styling to match your brand colors through the theme settings. The form works seamlessly with HubSpot’s contact database and marketing automation tools.

For content editors, the Theme Rich Text module provides flexibility to craft compelling headlines and supporting copy. The drag-and-drop functionality lets you reorder sections based on your campaign needs – move the form higher for immediate conversion focus, or add the Icons with Text module to highlight key benefits first.

Best practices for this template include using high-quality background images that don’t compete with your text, keeping forms short (3-5 fields maximum), and leveraging the Social Share module to encourage organic reach. The Related Posts module works particularly well if you’re promoting gated content like ebooks or whitepapers, as it can showcase related resources to keep visitors engaged on your site longer.

Remember to configure the Schema module for better search engine visibility, especially important for landing pages targeting competitive keywords.