Landing - Long Form
Feature content for download or to provide specific information.
Default Modules:
- Indexing and Social SEO
- HubSpot Logo
- Background Overlay
- Theme Rich Text
- Theme Button
- Icons with Text
- Testimonials Slider
- Logos Slider
- Theme Form
- Schema
How to Use the Landing Long Form Template
The Landing Long Form template is specifically designed for creating comprehensive lead generation pages that require extensive content to build trust and drive conversions. Unlike standard landing page templates that focus on brevity, this template excels when you need to provide detailed information about complex products, services, or premium content offerings.
When to choose this template: Use the Long Form landing page when promoting high-value downloads like whitepapers, comprehensive guides, or webinars where prospects need substantial information before converting. This template works particularly well for B2B campaigns targeting decision-makers who require detailed justification before engaging.
Setting up your page: After selecting this template in the HubSpot page editor, you’ll find pre-configured modules arranged in a logical conversion flow. Start by customizing the Background Overlay module to create visual impact, then use the Theme Rich Text module to craft your compelling headline and value proposition. The Icons with Text section effectively breaks down key benefits or features into digestible chunks.
Optimizing for conversions: Position your Theme Form strategically—the template’s layout naturally guides visitors through your content before presenting the conversion opportunity. The Testimonials Slider and Logos Slider modules should be populated with relevant social proof that reinforces your content’s value.
Content strategy tips: Take advantage of the template’s generous content capacity by addressing common objections and questions within your Theme Rich Text modules. The Schema module ensures search engines properly understand your content structure, while the Indexing and Social SEO module handles technical optimization, letting you focus on crafting persuasive copy that converts visitors into qualified leads.