Product
Provide thorough information about your product/services and how they'll benefit users.
Default Modules:
- Indexing and Social SEO
- Theme Rich Text
- HubSpot Linked Image
- Pricing Boxes
- Tab Images
- Testimonials Static
- Collapsible Text
- Theme Form
- Schema
Using the Product Template
The Product template in Spark Premium is specifically designed to showcase individual products or services with a conversion-focused layout. Unlike general content pages, this template combines detailed product information with strategic placement of social proof and pricing elements to guide visitors toward a purchase decision.
When you create a new page using this template in HubSpot’s page editor, you’ll find the modules are pre-arranged in an optimal sequence for product marketing. The Theme Rich Text module appears early in the layout, allowing you to provide comprehensive product descriptions with rich formatting. Below that, the Pricing Boxes module is positioned strategically to present your pricing options after visitors have learned about your product’s benefits.
The Tab Images module is particularly effective on product pages for showcasing multiple product views, feature comparisons, or before/after scenarios. You can easily swap images through the page editor without needing design skills. The Testimonials Static module adds crucial social proof, and you should populate this with customer reviews specific to the product being featured.
For products with detailed specifications or FAQ sections, leverage the Collapsible Text module to organize information without overwhelming the page. This keeps your product page scannable while ensuring all details are accessible.
The included Schema module is essential for product pages as it helps search engines understand your product information, potentially enabling rich snippets in search results. Configure this module with your product’s specific details like price, availability, and ratings.
Remember to customize the Indexing and Social SEO settings for each product page, as these pages often benefit from product-specific meta descriptions and Open Graph images that showcase the featured product.