Schema
Add schema data to your page.
Note: This is a built-in module, meaning you’ll need to open the Contents tab of the page editor sidebar to select it.
Content
- Set the company domain
- Select the schema type (Organization, Blog Post, Product, Event, Job Posting)
- Fill out information required for the selected schema type
Overview
The Schema module in the Traverse theme helps improve your website’s search engine visibility by adding structured data markup to your pages. Schema markup provides search engines with detailed information about your content, which can lead to enhanced search results with rich snippets, star ratings, and additional details that make your listings stand out.
This module is particularly valuable for e-commerce sites, business pages, and content-heavy websites where you want to give search engines clear context about what each page contains. Unlike custom HTML modules where you’d need to manually code JSON-LD schema, this built-in module generates clean, valid schema markup automatically based on the information you provide.
When to use this module: Add it to product pages for e-commerce schema, your About page for organization markup, blog posts for article schema, or event pages for structured event data. You can place multiple Schema modules on a single page if you need different schema types — for example, combining Organization schema with Product schema on a product detail page.
Best practices for the Traverse theme: Since this module doesn’t render visible content on your page, you can place it anywhere in your page layout without affecting the visual design. Many users add it to the bottom of their pages or in a dedicated schema section. When filling out the required information, be thorough and accurate — incomplete schema data can actually hurt your search performance rather than help it.
The module automatically formats your input into proper JSON-LD markup, so you don’t need technical knowledge of schema syntax. However, you should verify your schema implementation using Google’s Rich Results Test tool after publishing to ensure everything is working correctly.