Pricing
Show pricing tiers and service comparisons.
Default Modules:
- Back to Top
- Transparent Header
- Hero - 1 Column
- Pricing Boxes
- Comparison Table
- Testimonials Static
- Logos
- Collapsible Text
- Call to Action Box
How to Use This Template
The Pricing template in the Vertical theme is specifically designed to convert visitors into paying customers by presenting your service tiers in a clear, professional layout. Unlike standard page templates, this pricing-focused template strategically combines multiple conversion-oriented modules to guide prospects through your pricing structure and address common purchase objections.
When you create a new page using this template in the HubSpot page editor, you’ll immediately have access to a conversion-optimized structure that starts with an attention-grabbing hero section and flows naturally into your pricing presentation. The Pricing Boxes and Comparison Table modules work together to give visitors both a quick overview and detailed feature breakdown, allowing you to accommodate different buyer personas and decision-making styles on the same page.
The template’s Transparent Header creates a seamless visual flow from your navigation into the pricing content, while the Testimonials Static module strategically places social proof near your pricing to reduce purchase anxiety. You can easily customize the testimonials through the page editor to highlight customers who represent your target price points.
For SaaS and technology companies, this template excels because it addresses the complexity of feature-based pricing through the Collapsible Text module, perfect for detailed FAQ sections or feature explanations without cluttering the main pricing display. The Logos module lets you showcase enterprise clients or integrations that justify premium pricing tiers.
To maximize conversions, populate the Call to Action Box with urgency-driven copy or limited-time offers. You can drag and drop modules within the template to test different arrangements—many users find success placing testimonials immediately after pricing boxes, while others prefer leading with the comparison table for feature-heavy products.