Live chat software is becoming increasingly popular, giving companies a tool to enhance their customer service, sales and marketing capabilities while giving website visitors on-the-spot information they want and need. HubSpot Messages is HubSpot’s answer to live chat software, and it comes with powerful features that outpace the average live chat tool lineup.
HubSpot Messages, which is part of the HubSpot Sales Pro package, beats out other live chat software for several reasons, especially if you’re already using or considering the HubSpot platform and tools for marketing, sales and customer relationships management (CRM).
The messages tool seamlessly imports the leads into your HubSpot CRM, making it a veritable lead-capturing machine. If you’re engaging with a prospect for the first time, the chat is imported as a lead. If the chat is with an existing contact, the conversation gets added to their profile so you can track their ongoing engagement.
Once a chat has been assigned to someone in your marketing and sales team, that same representative can be assigned to every subsequent chat the visitor initiates on your site. That means the visitor will be greeted with a familiar rep with whom they’ve already engaged.
One more plus is the option of including a link for scheduling a meeting at the top of the chat field. Visitors can instantly book a meeting right on the spot.
In addition to the valuable features noted above, HubSpot Messages can bring on additional benefits. The tool helps you:
Read More: Why Your Website Needs a Chatbot
A number of quick tips can help you get up and running with messages in no time.
Find the messages dashboard: The messages dashboard is located under the Sales Tools dropdown menu of your Sales dashboard.
Customize your settings: Before you send out your first message, head to the messages dashboard to customize settings that include:
Create a message: Head to the targeted messages tab, then click the button to create a message. Choose Chat prompt, and then select your preferences from settings that include:
Route the message: The last step in creating a message is choosing the team member who will receive the message, which can be adjusted based on other team members online availability.
Publish: Give your message a name then hit the publish button when you’re ready to roll.
See Also: Let’s Get Digital: Why HubSpot is the Solution to Your Digital Marketing Needs
Messages best practices can help you make the most of the tool.
Live chat software can give your business a boost, and choosing HubSpot Messages as that software can make the boost even bigger. With a quick setup and easy manageability, you can rapidly put the tool into action to start receiving just as rapid results.