Digital marketing is a huge arena, encompassing anything and everything required for effective online marketing. This span includes developing a digital strategy, creating campaigns to support that strategy, generating new leads and compelling content, managing customer relationships, integrating SEO, tracking ROI and content performance, and adjusting tactics as need to improve performance and meet your digital marketing goals.
Yes, that’s a lot of stuff. And all that stuff is the main reason HubSpot is the solution to your digital marketing needs. HubSpot does it all.
Unlike many other marketing software packages or services that take care of a specific aspect of online marketing, HubSpot serves up a comprehensive platform that brings it all together. It even hosts your website for you.
Not only does HubSpot do it all, but it tells you how to do it. Multiple e-books, guides and free courses are readily available and just as user-friendly as the overall HubSpot platform.
Let’s say you wanted to create a digital marketing strategy, but weren’t sure where to begin. If you were to begin on HubSpot, you’d get an overall blueprint for creating an effective strategy as well as help with each step along the way. HubSpot can guide you through the process of:
- Building buyer personas so you know who you’re marketing to
- Identifying your digital marketing goals
- Using the digital marketing tools needed to measure marketing effectiveness
- Measuring performance, with the reporting add-on that brings your sales and marketing data into one place
- Evaluating your existing digital assets and marketing channels, such as your owned, earned and paid media
- Auditing and planning your owned media, which includes all content you publish online
- Auditing your existing content to rank for performance in relation to your goals
- Pinpointing gaps in your existing content
- Developing a content creation plan to fill the gaps
- Auditing and planning your earned and paid media, which involves ranking your sources from most to least effective
- Bringing it all together to craft an overall strategy for success
The main platform interface comes equipped with a series of tabs, each of which features a different aspect of digital marketing. These features allow you to perform the integral digital marketing functions noted below.
Review All Marketing Efforts
The platform dashboard allows you to review all that’s on within the platform. The overview provides you with stats on everything from website visits to the performance of various types of content, contact’s lifecycle to emails and persona overviews.
Manage Customer Relationships
HubSpot features two customer relationship management (CRM) options, one for marketing and one for sales. The CRM option is a scaled-down version that lets you quickly perform a variety of tasks, such as design forms, view lead scoring, and manage your contact settings. The sales CRM option is a more comprehensive version that gives you the same functions and more.
Content is at the heart of your inbound marketing efforts, and HubSpot ensures you have a distinct area dedicated to its creation. Here you can draft various types of content, such as blogs, web pages, landing pages and emails. You can also design and manage other content pieces, such as templates, designs, files and calls-to-action.
Manage Social Media
HubSpot’s social media area is where you can monitor, publish and otherwise manage a wide scope of social media channels. Options range from Twitter to Pinterest, with Facebook, LinkedIn, and many others in between.
Tracking and analyzing your marketing performance is a snap using the reports feature. Drill down to specifics on everything from individual page performance to keyword ranking. You can even check out things like sources of inbound traffic and your ranking in relation to your competitors.
Checking in on your projects, calendar and campaigns is as easy as heading over to a platform section dedicated to viewing and managing your productivity.
While the built-in functions may be enough to convince you that HubSpot is the only digital marketing platform you need, the benefits aren’t done yet. HubSpot doesn’t require any knowledge of HTML, can track the entire journey of each visitor from lead to loyal customer, and provides options to accommodate companies of any size. If you’re going to dive into digital marketing, you might as well do it right. And that means doing it with HubSpot.