Why Your Website Needs a Chatbot

10/18/2022 4 min read Written by Megan Combs

The average visitor spends 54 seconds on your site, bouncing in less than a minute unless they immediately find what they need. Visitors have also come to expect instant responses to their questions, concerns, or requests for info without the hassle and delay of making a phone call or filling out a form.

They want attention, and they want it now. Chatbots can deliver. According to Drift, 35% of people have used chatbots to resolve an issue or to get detailed answers to questions. Chat software is a growing trend that’s transforming the future.

A successful inbound marketing strategy includes using a chatbot to delight your customers. Here are some things chatbots can do for you.

Uses for Chatbots

Nearly 70% of consumers worldwide have interacted with a chatbot to get customer support over the last two years, according to Invesp.

When used for customer service support, chatbots have the highest satisfaction level out of all the customer support channels, weighing in with an 87% satisfaction rate, according to Comm100.

In a world where nearly everyone has a smartphone, it’s no wonder people are more willing to engage with virtual assistants. Marketers have likewise discovered the power of chat software to strengthen relationships, improve time conversions, and close sales.

Chatbots can help your company:

  • Gain more visitors: Review chat transcripts to create content based on frequently asked questions. With the right search engine optimization (SEO) strategy, people will find your website when they search for those solutions.
  • Get more leads: Serving visitors at the exact moment they have a need results in more leads. People can instantly request a quote or more information, and you can instantly provide it.
  • Close more sales: Include the transcript with each lead you generate to your customer relationship management (CRM) platform, providing instant insight for your sales team. You can also create a custom workflow that triggers based on live chats, such as an automated follow-up email sent to visitors who start a chat on your pricing page.
  • Improve e-commerce: A notable 83% of customers end up needing some type of live support when making an online transaction. A chatbot can quickly help answer any questions. And keep this stat in mind: Every year, $62 billion of business is lost due to poor customer service in the U.S. alone.
  • Add a personal marketing touch: Adjust the text inside the chat box to align with users’ behavior or the source that sent them to your site. For instance, visitors who came from a free trial link can receive automated messages concerning the free trial.
  • Save money: Chatbots have helped businesses save up to 30% on their customer support costs, according to IBM. In addition to being easy to set up and launch, chatbots decrease response time and let you create prewritten responses to increase efficiency.
  • Initiate internal onboarding: Set up a chatbot on a hidden webpage to help onboard new employees. This chatbot can direct new hires toward forms they need to fill out, paycheck information, and more.

See Also: 9 Tips to Best Handle Negative Online Customer Feedback

Using HubSpot’s Built-In Chatbot Tool

HubSpot’s Chatbot Builder tool is free and included with all levels of the platform. This live chat tool doubles as an all-in-one sales software, letting sales reps connect directly with visitors when they’re most engaged in the buying process.

Additional features include call queuing and recording within your CRM and the ability to qualify leads, book meetings, and provide answers to common customer support questions. 

Best of all? No coding knowledge is required to set up your chatbot.

If you’re looking for an example of how a chatbot could work as a lead qualifier, look no further than our website. The journey starts by asking the visitor what they want to learn about. From there, we direct them to the proper services page where they can reach out with any questions through a form.

Other Live Chat Software Providers

A number of other live chat software providers serve up options suitable for small to medium businesses. Live chat features are part of the deal with all of them, while each also has its own set of notable features. Several integrate with HubSpot.

Here are a few you could choose from:

Get Started with a Chatbot

Creating a chatbot can not only provide a high ROI, but it doubles as a means of investing in the future. As attention spans dip and the need for immediate attention rises, chat software helps ensure you’re on the spot providing the help your visitors desire.

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By: Megan Combs

With a background in magazine journalism, Megan channels her love of the English language and grammar into her writing and editing. Before joining Lynton, Megan was a top content marketer at a digital marketing agency, where she helped clients translate their brand promises into strategic digital and social media messages.

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