Do you use clearly-defined buyer personas, or targeted audiences, when creating campaigns?
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Do you utilize workflows within your marketing automation for your lead nurture campaigns? If so, how many lead nurture campaigns are you currently using?
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When sending campaigns, do you segment your email lists to reach the right audience?
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Do you use smart content in your forms, webpages, or emails to increase personalization?
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Do you think your team is effectively determining where your leads are in the buyer’s journey, and then marketing to them accordingly?
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Are you currently scoring your leads and getting your sales team involved in the lead assignment process?
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What is your average open rate for your current automated email campaign strategy?
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Do you use templates within any of your marketing strategies: email, blogging, webpages?
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Is your sales team currently using snippets in their communication with leads and customers?
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Are you using any campaigns or workflows to market to your current customers?
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How often do you analyze the results of your automated efforts?
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What is your company’s biggest challenge with marketing automation?
Thank you for taking our marketing automation software assessment. Where should we send your results so you can start making improvements to your marketing automation strategy today?