Data Masons Software has specialized in making Electronic Data Interchange (EDI) simple since 1996. The same, however, could certainly not be said about the company’s existing website. Complicated, outdated and tough to navigate, the existing site underwent a complete overhaul under the direction of the company’s first Director of Marketing Heather Robinson.
While traffic and company growth had remained steady with the outmoded site, both could gain even more momentum with a website revamp. Two of Heather’s goals were to be responsive to the growth the company was already experiencing while generating new leads with a site that boosted visitor engagement and conversions through growth-driven design (GDD).
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Turning to HubSpot and Lynton for help with all of the above was a no-brainer, thanks to Heather’s research into the platform and exceptional experience working with the agency in the past.