April 8, 2020
Birkman International is an industry-leading behavioral and occupational assessment company headquartered in Houston, Texas. The company began assessing personality through a proprietary methodology founded by innovative organizational psychologist Dr. Roger W. Birkman in 1951. Since, they’ve evolved to expand their reach to a larger audience. These target users are professionals who fall into two main categories: resellers and end-users. Resellers refer to full-time and occupational Birkman consultants as well as life coaches. End-users include client companies across all industries and company sizes.
In 2016, Birkman International reached out to us to learn about options for making their content-heavy website more impactful. Their marketing team wanted to shift to a minimalistic approach, streamline their website user experience, and supply better resources to their target buyers.