Cinco Energy Updates Homepage to Reflect 2020 Trends

Client Project Overview / Summary

Cinco Energy Management Group, a land management company with expertise in the oil and gas industry, started working with us in February 2019, focusing on many aspects of inbound marketing.

Almost immediately, Cinco saw success with design projects like infographics, slide decks, and downloadable guides. After seeing the results from our creative team, Cinco approached us with a larger-scale project: Redesigning their homepage.

Within a few weeks, we began collaborating. Together, we worked through:

Wireframes to set up the flow of the homepage
Design mockups to finalize the look of the site
Content to reflect a modernized page

Services We Provided

Creative Services

Website Design

The Need for a New Homepage

Cinco understood that the homepage of any brand’s website is perhaps the most important. We learned they wanted to update the site’s design to reflect more current trends, as well as rewrite content to be more impactful and engaging.

We reiterated that it should give visitors an engaging and educational overview of who Cinco is and what services they provide. Throughout the process, Cinco provided feedback and insight. Cinco’s team added expertise to ensure we reached target audiences through the design and copywriting. Together, our teams tackled specific items to refresh the homepage and give it a more modern, clean appearance:

Removing the rotating carousel header and replacing with a static hero image
Introducing more whitespace to add contrast to the design
Editing the hierarchy of content by moving testimonials higher on the page
Reducing the amount of information in the site footer while cleaning up its design
Adding social icons to the bottom of the page to encourage new followers
Redesigning and minimizing the number of icons featured on the homepage

We also wanted to ensure a quality user-experience through other updates by: