Chicago Orthodontics (previously known as Wicker Park Orthodontics) has been serving the Wicker Park and Lincoln Square regions of Chicago for over ten years. They’re a friendly, small business offering orthodontic treatment for kids, teenagers, and adults, including Invisalign. Outside of their office, their team volunteers in Chicago-area prisons to provide similar services to its population.
When we worked with Chicago Orthodontics, they were still operating as Wicker Park Orthodontics and had minimal website presence. They came to us after they had recently rebranded and renovated their entire physical office from top to bottom. Once they finished this project, they quickly realized their website didn’t match their brick and mortar. There was absolutely no offline to online cohesion, which they felt could cause confusion as they aimed to increase their appointments and overall business standing in the Chicago area.
Even before they underwent heavy in-office renovations, they felt their website was too outdated to operate in a modern digital era. Fortunately, their main point of contact was guided in our direction. Also lucky? He and the entire Chicago Orthodontics team had several ideas in mind to bring their site into the future. When initially sitting down with us, they narrowed their ideas to:
Working together, we onboarded them onto Wordpress’s CMS so we could 1) design and create the site 2) hand it over to them after for easy editing. We worked on:
When the strategy and design were finished, both teams had a website to smile about. Features included:
Not only did their new site look great, but it performed well. After launching as Wicker Park Orthodontics, the updated website saw a 35.31% increase in organic traffic, with an average bounce rate of 43.04%. It achieved a lower bounce rate, more engagement (higher pages per session, and session duration) than any other channel.
As their services expanded, they relaunched as Chicago Orthodontics, maintaining some of the previous website designs. They’re continuing to see explosive organic growth -- and we couldn’t be happier for their success!
