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Healthcare Marketing Blog

Inbound Marketing, SEO

7 SEO Tips for Your Medical Software Company

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Inbound Marketing

Gaining new customers is crucial for every business, but for medical software vendors, it’s equally crucial to keep those customers hanging around. Success in the industry relies heavily on producing long-term customers that remain loyal to your company month after month, year after year. Keeping your eye on seven marketing metrics can help ensure your medical software marketing efforts continue to hit the mark.

Inbound Marketing

Healthcare is typically two years behind other industries when it comes to marketing in general, and the lag holds true when it comes to the use of inbound marketing techniques. In fact, out of 11 industries reviewed in a HubSpot State of Inbound Marketing Report, healthcare organizations ranked last in the use of inbound and first in the use of outbound marketing. Incorporating inbound methodologies into your healthcare marketing strategy comes with multiple benefits.