Inbound Marketing Blog

Email Marketing

Black Friday EmailsThis past Friday, you probably received countless Black Friday emails touting incredible, once a year savings and deals. A friend of mine who cleared her Inbox on Thursday had received over 80 'deal' emails by early Friday. The email I received from Tortuga, a high-end backpack retailer, stood out for me (i.e. I read the entire email a few times and appreciated the email). 

Email Marketing

lw_email-1As a marketer, I'm frequently asked about inbound marketing, social media and email tools. Naturally, I'm happy to discuss and opine on a variety of topics. When it comes to email, I'm regularly asked how I can deal with the ever increasing volume of emails. Conversely, I'm also asked about tools that can best send emails to add to that ever increasing amount of emails in your inbox. Here are three tools I use everyday. 

Email Marketing

spam_folderCompanies turn to text and email marketing with the overall goal of increasing sales and making money. This tactic, however, backfired big time for one restaurant in Amityville, NY, costing $28,500. After receiving a slew of reportedly unsolicited texts from the Muscle Maker Grill, one fed-up man took their marketing firm to court in a bid to stop their annoying and unwanted marketing messages.