The Twin Cities’ branch of Habitat for Humanity International is dedicated to closing the gap in housing for the Minneapolis, St. Paul region. One of the largest branches in the country, Twin Cities Habitat has dozens of corporate sponsors, individual donations and an army of volunteers to achieve near $2 in economic activity for every $1 donation. Habitat for Humanity not only has programs to help families become homeowners, but has a wide range of community outreach and home repair programs.
Twin Cities' Habitat for Humanity had many reasons to redesign their website. Among the reasons was to use a straightforward, streamlined menu of options to feature their variety of volunteer and family support programs. They were eager to highlight the family stories that are core to driving donation and involvement.
They are happy to have a slick new website that properly covers all their programs and donation opportunities. They continue to see an improvement in their overall conversion rate and are beginning to see an uptick in organic traffic as a result of the SEO overhaul with the redesign.
The new templates make getting to the right content fast and easy for the end user - for all users regardless of their device. Take a look!